Why This Makes Sense

Real results. Real math. Highway Ads campaigns put your brand where the audience is, every single day—using Florida DOT data and transparent ROI projections.

• Strategic Exposure: Place your message in front of millions each day on I-75 and I-4, Florida's busiest highways.
• Transparent Analytics: Every package includes advanced analytics and enhanced reporting—track every impression and engagement.
• Tangible ROI: See what your investment delivers. Our projections use real traffic, engagement rates, and average customer values.

Sample Campaign: 2 Trucks on I-75 + 1 Truck on I-4 (1 Month)

Route	Trucks	Daily Traffic (FDOT)	Days	Impressions
I-75	2	50,000	30	3,000,000
I-4	1	80,000	30	2,400,000
Total Impressions				5,400,000

What Does This Mean for You?

Metric	Calculation	Value
Estimated Engagements (0.5%)	5,400,000 × 0.005	27,000
Estimated Lead Value	27,000 × $5	$135,000
Campaign Cost	3 trucks @ $25,000 + admin	$75,500
Estimated ROI	($135,000 – $75,500) ÷ $75,500	+79%

How Does This Scale?

Package	Trucks	Min. Months	Total Price	Impressions	Engagements	Lead Value	ROI
Bronze	2	2	$50,500	6,000,000	30,000	$150,000	+197%
Silver	4	3	$96,900	18,000,000	90,000	$450,000	+364%
Gold	8	4	$185,400	48,000,000	240,000	$1,200,000	+547%
Platinum	12	6	$266,000	108,000,000	540,000	$2,700,000	+915%
Diamond	20	12	$404,000	360,000,000	1,800,000	$9,000,000	+2,129%

*Estimates based on FDOT traffic volumes, 0.5% engagement, and $5 per engagement. Actual results may vary based on route, campaign creative, and seasonality.